Two days. No panels. No decks. Just less than 30 agencies in a room, each already building with AI. Everyone brings what they've built, we pull it apart together, you leave ready to level up your capabilities with the help of peers.
Every AI event you have been to looks the same. A stage. A speaker. A slide deck. You take notes, you clap, you go home, and nothing in your agency actually changes.
FORGE flips it. You do not sit and watch. You build.
Two days. Less than 30 agencies. Everyone brings what they've built, the room sharpens it together.
FORGE is a two-day AI hackathon for agency owners, hosted by Jason Swenk and Agency Mastery in Austin, Texas on November 10-11, 2026. Limited to less than 30 agencies, each already building with AI. You bring what you've built, the room pulls it apart together, and you leave ready to level up your capabilities with the help of peers, on top of your own AI Agency Operating System.
There are no panels. No keynote decks. No notebooks full of ideas you will never execute. Just heads-down build time, a room of founders working the same problem, and Jason walking you through the architecture as you build.
Most agency owners will spend the next twelve months watching how AI reshapes this industry. FORGE is for the ones who have decided to build it themselves.
You leave sharper than you came in. The room makes you better.
Everyone in the room is already building with AI. Below is a snapshot of what agencies in the room have chosen to work on. Bring what you've started, or pick a new angle. Either way, the room pulls it apart, sharpens it, and sends you home with something better than what you came in with.
AI BDR / Prospector
Researches your perfect ICP, pulls the accounts and named contacts that match, gathers the signals (hiring, funding, tech stack, recent moves), and hands your closer a warm outbound queue every morning.
Lead Qualifier Agent
Scores every inbound lead against your ICP and urgency signals, drops the qualified ones in Slack with the context your closer needs to book the call.
Proposal Drafter
Takes a discovery call transcript plus your win library and drafts a first-pass proposal with scope, pricing anchors, and case study match, so you close in days, not weeks.
Cold Outbound Writer
Turns a prospect list into personalized first-touch emails referencing their site, hiring signals, and recent moves. No more "Hi {FirstName}" templates.
Video Editing Agent
Takes raw footage, pulls the best moments, cuts a first-pass edit with hooks, captions, and B-roll suggestions, so your editor finishes in an hour, not a day. Long-form, shorts, and social cuts from a single pass.
Content & Market Research Agent
Watches your client's market, biggest competitors, and category signals every week. Surfaces the shifts worth writing about, drafts a point of view rooted in the client's operating system, and hands your content team a briefed queue.
SOP Generator
Records a Loom of you doing something once. Outputs a written SOP your team can follow. Turns tribal knowledge into documented process in one pass.
Client Onboarding Bot
Welcomes new clients the day they sign, gathers assets, kicks off Trello cards, and hands your PM a fully populated project. Saves a week of coordination per account.
Delivery QA Agent
Reviews your team's work against brand voice, scope, and quality standards before anything hits the client. Catches the misses that used to land on you at 8pm.
Weekly Status Writer
Pulls project data from your PM tool and drafts the weekly update email per account. Your PMs approve and send. Two hours saved every Friday.
Meeting Recap Agent
Joins your client calls, drafts recap and next steps, files them into your CRM, and pings the owner if a promised action is not on the board within 24 hours.
Churn Watcher
Monitors client engagement signals (open rates, response times, sentiment on calls) and pings you when a relationship is quietly dying, before the cancel email arrives.
Renewal Briefer
Thirty days before renewal, drafts a value recap using project outputs and KPI data, so the renewal conversation starts with proof of what you delivered.
Podcast Repurposer
Turns one podcast episode into three emails, six LinkedIn posts, and twelve short video hooks, all matched to your brand voice. Your marketer schedules, that is it.
Testimonial Hunter
Scans your Slack, email, and Loom feedback for organic praise, extracts the strongest lines, and files them as testimonial candidates ready to publish or use in outbound.
These are examples, not a menu you order from. Bring your bottleneck. Leave with the agent that fixes it.
Build
Morning
Build Your AI Agency Operating System
Jason guides the group through building the AI Agency Operating System. You map how AI fits into your agency end to end. By late morning, you have your foundation. Everything built after this runs on top of it.
Midday
Name Your Bottleneck
The group goes around. Everyone names their real problem — sales, marketing, delivery, operations. Whatever is costing the most right now. No sugarcoating, no vague answers.
Early Afternoon
Form Your Build Team
Groups of 3-5 form around shared problems. Same challenge, different agencies, different angles on the solution. You're not building alone.
Afternoon Build Session
Build Your AI Agent
Heads-down build time. Using your AI OS as the foundation, your team builds an AI agent targeting your specific bottleneck. You document as you go — so your team can run it without you in the room.
Sharpen
Morning
Present What You Built
Every group shares their agent. Not a polished demo, the real thing. What it does, how it works, what broke. Every agency in the room watching.
Group Session
Get the Room's Feedback
The room pushes on your system. Questions, challenges, gaps you missed. Every agency in the room, each already building their own version of what you have, telling you what they'd change. That feedback is worth the trip alone.
Afternoon
Build the Better Version
Implement the improvements. You leave with a system that has been stress-tested, refined, and documented. By the time you land, it is ready to hand off.
The AI system you brought in or built in the room, sharpened by every agency in it.
Sales, marketing, delivery, or operations, wherever you're bleeding the most. Built on your own AI OS, documented for your team, and pressure-tested by every agency in the room before you fly home.
Not the observer. Not the person thinking about AI. The person who is already building with it and wants two days with peers to sharpen what they've made.
You run an agency
Revenue between $500K and $25M. You have a team. You have clients. You have leverage to build on.
You are past the curiosity phase
You have tried tools. You have watched demos. You are ready to build systems that actually change how the agency operates.
You want to leave sharper than you came in
Not a notebook full of ideas. Not a roadmap to review later. You bring what you've already built, the room sharpens it, you leave ready to level up your capabilities with the help of peers.
You value the room as much as the content
Less than 30 operators at your level. No one in the room who isn't already building. That peer density is intentional.
We would rather refund a wrong-fit seat than put the wrong agency in the room. If any of these describe you, pass on FORGE. No pressure, no hard feelings.
You want to watch and learn.
This is a hackathon. If you are hoping to sit, take notes, and think about it later, you will hate every minute. Go to a conference.
You are under $500K and still figuring out what you sell.
AI leverages what is already working. If your offer, ICP, or delivery is still shaky, fix that first. FORGE is designed for founders with a real business to build on top of.
You expect a step-by-step playbook to copy.
There is no template. Your agent is custom to your bottleneck, your stack, your voice. We give you the architecture. You do the building.
You cannot commit two full days heads-down.
Slack off. Calendar cleared. Laptop open. If you are dipping in and out between client calls, the room cannot sharpen your work with you. Book the days or skip the room.
You want us to build it for you.
FORGE is not a done-for-you service. You are the builder. Jason, the OS, and the rest of the agencies in the room make the work faster, sharper, and unstuck. But the hands on the keyboard are yours.
Buying a ticket is step one, not the finish line. After purchase, every attendee goes through a short interview with our team before your seat is confirmed. We're vetting for the right values, the right stage of business, and the ability to contribute to the room as much as you take from it. FORGE caps at less than 30 agencies. That means one person who drains the room hurts everyone in it. We take that seriously. If we don't think it's a mutual fit, we refund you in full with no hard feelings. The goal is a room where every single person makes you glad they're there.
FORGE is a two-day AI hackathon for agency owners, hosted by Jason Swenk and Agency Mastery. It takes place November 10-11, 2026 in Austin, Texas, limited to less than 30 agencies. Everyone shows up already building with AI. The room pulls your systems apart, sharpens them together, and you leave ready to level up your capabilities with the help of peers.
Neither. FORGE is a hackathon. There are no keynote decks, no panels, and no passive learning. Everyone brings what they've already built with AI. The room pulls it apart together, sharpens it, and you leave ready to level up your capabilities with the help of peers.
You leave with three tangible things: your AI Agency Operating System (a complete map of how AI fits into your agency end to end), the AI system you brought in or built in the room, sharpened by every agency in it (see the "What Builders Build" section for concrete examples), and hand-off documentation so your team can run and maintain both without you.
Agency founders generating $500K to $25M who are done watching and ready to build. If your offer and ICP are still shaky, or you want a step-by-step playbook you can copy, this is not the room. See the "FORGE is not for you if" section for the full filter.
Yes. The Team Pass includes two full seats from the same agency for $1,497. Bringing your COO, integrator, or ops lead means you build together in the room and implement together when you get home. No translation required.
Strictly less than 30 agencies total across both pass types. Once they are gone, the event is full. There is no waitlist or second cohort announced yet.
FORGE takes place November 10-11, 2026 at 417 Red River St., Austin, TX 78701.
FORGE is hosted by Jason Swenk, founder of Agency Mastery, who has worked with over 20,000 agency owners. The event is produced by Agency Mastery.
Real notes from past event attendees. Owners who walked in with the same pressures you have now, and walked out with new systems, sharper thinking, and a peer group that actually gets it.
Bring someone from your agency.
Two people building the same systems, in the same room, at the same time. The implementation sticks differently when you don't have to explain what you built when you get home.
Bring your COO. Your integrator. Your ops lead. The person who will actually run the systems you build.
Solo Pass
One seat. Full access. Bring what you've built, let the room sharpen it, leave ready to level up your capabilities with the help of peers.
Team Pass
Two seats from the same agency. Build together. Implement together. Leave aligned instead of having to translate it all when you get back.
saves $497 vs. two solo passes
Claim Your SpotYour seat is not reserved until you complete checkout and have a brief call with us to confirm you're a fit. Less than 30 agencies total.
Two days. Less than 30 agencies. Everyone brings what they've built, the room pulls it apart together, you leave ready to level up your capabilities with the help of peers. This is the room.
Your seat is not reserved until you complete checkout and have a brief call with us to confirm you're a fit. Less than 30 agencies total.
