A two-day AI implementation intensive for agency owners ready to build real AI leverage into their business.
Every agency owner knows AI is coming. Most are already using it somewhere: a ChatGPT prompt here, an automated email there. But using AI and building AI into your agency are two completely different things.
One is a habit. The other is infrastructure.
FORGE is where the infrastructure gets built.
FORGE is a two-day AI implementation intensive hosted by Jason Swenk and Agency Mastery, held November 10-11, 2026 in Austin, Texas. Limited to 30 agency owners. Attendees leave with a working AI Agency Operating System, a custom AI agent, and the documentation to run both.
This is not a conference. There are no panels, no keynote decks, no notebooks full of ideas you will never execute. FORGE is a two-day intensive where agency owners show up, roll up their sleeves, and leave with real AI systems running inside their business.
Most agency owners will spend the next twelve months watching how AI reshapes this industry. FORGE is for the ones who have decided to be ahead of it instead.
Two days. One AI-powered agency.
01
Your AI Agency OS
Built, not just explained. You map how AI fits into your agency end to end on Day 1. It becomes the foundation for every AI system you build after FORGE.
02
A Custom AI Agent
Designed for your specific bottleneck — sales, marketing, delivery, or operations. Built over two days, refined by the room, and ready to run when you get home.
03
Hand-Off Documentation
You document as you build. Your team does not need you in the room to run what you built. That is the whole point.
Build
Morning
Build Your AI Agency Operating System
Jason guides the group through building the AI Agency Operating System. You map how AI fits into your agency end to end. By late morning, you have your foundation. Everything built after this runs on top of it.
Midday
Name Your Bottleneck
The group goes around. Everyone names their real problem — sales, marketing, delivery, operations. Whatever is costing the most right now. No sugarcoating, no vague answers.
Early Afternoon
Form Your Build Team
Groups of 3-5 form around shared problems. Same challenge, different agencies, different angles on the solution. You're not building alone.
Afternoon Build Session
Build Your AI Agent
Heads-down build time. Using your AI OS as the foundation, your team builds an AI agent targeting your specific bottleneck. You document as you go — so your team can run it without you in the room.
Sharpen
Morning
Present What You Built
Every group shares their agent. Not a polished demo — the real thing. What it does, how it works, what broke. Thirty agency owners in the room watching.
Group Session
Get the Room's Feedback
The room pushes on your system. Questions, challenges, gaps you missed. Thirty agency owners who've seen their own version of your problem telling you what they'd change. That feedback is worth the trip alone.
Afternoon
Build the Better Version
Implement the improvements. You leave with a system that has been stress-tested, refined, and documented. By the time you land, it is ready to hand off.
A working AI agent built around your agency's biggest problem.
Sales, marketing, delivery, or operations — wherever you're bleeding the most. Built on your own AI OS, documented for your team, and pressure-tested by 30 agency owners before you go home.
Not the observer. Not the person thinking about AI. The person who has decided to build with it and needs two days to make that real.
You run an agency
Revenue between $500K and $25M. You have a team. You have clients. You have leverage to build on.
You are past the curiosity phase
You have tried tools. You have watched demos. You are ready to build systems that actually change how the agency operates.
You want to leave with something running
Not a notebook full of ideas. Not a roadmap to review later. Working AI systems wired into your agency before you fly home.
You value the room as much as the content
Thirty operators at your level. No one in the room who isn't doing the work. That peer density is intentional.
Buying a ticket is step one, not the finish line. After purchase, every attendee goes through a short interview with our team before your seat is confirmed. We're vetting for the right values, the right stage of business, and the ability to contribute to the room as much as you take from it. FORGE is 30 seats. That means one person who drains the room hurts everyone in it. We take that seriously. If we don't think it's a mutual fit, we refund you in full with no hard feelings. The goal is a room where every single person makes you glad they're there.
FORGE is a two-day AI implementation intensive for agency owners, hosted by Jason Swenk and Agency Mastery. It takes place November 10-11, 2026 in Austin, Texas, limited to 30 attendees. You show up, build, and leave with real AI systems running inside your business: an AI Agency Operating System, a working AI agent, and the documentation for your team to run both.
It is a workshop. No keynote decks, no panels, no passive learning. Both days are hands-on. You will spend the time building AI systems inside your own agency alongside 29 other agency owners doing the same thing.
You leave with three tangible things: your AI Agency Operating System (a complete map of how AI fits into your agency end to end), a custom AI agent designed for your biggest bottleneck, and hand-off documentation so your team can run and maintain everything without you.
Agency owners who are done watching and ready to build. It is best suited for founders generating $500K or more annually who want to install AI infrastructure across their agency, not just add AI tools to their stack.
Yes. The Team Pass includes two full seats from the same agency for $2,000. Bringing your COO, integrator, or ops lead means you build together in the room and implement together when you get home. No translation required.
Strictly 30 seats total across both pass types. Once they are gone, the event is full. There is no waitlist or second cohort announced yet.
FORGE takes place November 10-11, 2026 at 417 Red River St., Austin, TX 78701.
FORGE is hosted by Jason Swenk, founder of Agency Mastery, who has worked with over 20,000 agency owners. The event is produced by Agency Mastery.
Real notes from past event attendees. Owners who walked in with the same pressures you have now, and walked out with new systems, sharper thinking, and a peer group that actually gets it.
In just two days, I walked away with:
Get a room full of super smart, super cool agency owners and things get real, real fast. People openly share what's working, what's not, and where they're stuck. That level of vulnerability is rare and incredibly valuable.
There's a level of honesty and vulnerability in those conversations that you don't always get day to day, and it's where real growth happens. A big takeaway was the importance of not trying to do it all on your own.
Legendary event. So much great value, with plenty of fun in between. The agency owners in this room are the ones actually doing the work.
Agency owners are a different breed. It was a gift to learn from people figuring it out alongside us. Every bit of that hands-on knowledge is going straight back into the work we do for our clients.
Community at its finest. One of the more supportive, vulnerable environments I have ever been in. This community has led to millions of dollars in business growth, agency owners achieving things they never thought possible.
One of the most valuable things I have been a part of in the last few years. It's the one I will not miss.
Nothing energizes me more professionally than getting face time with my mentors at these events. The calibre of speakers and attendees is rare.
More high value learning per speaker than any other conference I have attended recently.
The event really opened up my eyes to so much more than what we were doing. I came back with a completely different lens on the business.
Bring someone from your agency.
Two people building the same systems, in the same room, at the same time. The implementation sticks differently when you don't have to explain what you built when you get home.
Bring your COO. Your integrator. Your ops lead. The person who will actually run the systems you build.
Solo Pass
One seat. Full access. Everything you need to build and leave with working AI systems inside your agency.
Early bird pricing ends July 30
Reserve Solo PassTeam Pass
Two seats from the same agency. Build together. Implement together. Leave aligned instead of having to translate it all when you get back.
Early bird pricing ends July 30
saves $1,000 vs. two solo passes
Reserve Team PassYour seat is not reserved until you complete checkout and have a brief call with us to confirm you're a fit. 30 seats total.
FORGE is for the agency owners who have decided to be ahead of it. Two days. Real AI systems.
Your seat is not reserved until you complete checkout and have a brief call with us to confirm you're a fit. 30 seats total.
